Meg Kinney

Meg Kinney is a systems thinker focused on creating exceptional customer experiences by delving into human insights and strategic storylines. With a background in Fine Art and Business from Indiana University Bloomington, Meg has a diverse skill set encompassing cultural intelligence, consumer behavior, and business acumen.

Throughout her career, Meg has held various high-level positions in reputable organizations, such as Vice President Marketing - Retail at Green Thumb Industries (GTI) and Executive Vice President, Strategy & Insights at Integer\TBWA. She has expertise in brand strategy, retail strategy, cultural insight, consumer research, customer journeys, shopper behavior, and data interpretation.

Specializing in understanding consumer segments and market development, Meg excels in aligning cross-functional teams around data-driven interpretations to drive creativity, fulfillment, and business growth. Her willingness to navigate complexity and ambiguity sets her apart in making sense of vast amounts of data and turning them into actionable strategies and initiatives.

With a track record of success in roles varying from Vice President Brand Marketing to Partner in Ethnography and Strategy, Meg Kinney brings a wealth of experience and a keen eye for detail to any organization or project she is involved in.

Meg's passion for finding the 'signal in the noise' and her ability to craft compelling customer experiences make her a valuable asset in today's data-driven and customer-centric business landscape.