Meaghan Fitzgerald

Meaghan Fitzgerald is the Product Marketing Director for Horizon at Meta, where she focuses on shaping the consumer value proposition for the metaverse, including products like Horizon Worlds and Horizon Venues. She has a robust background in marketing technology, consumer products, and gaming, with extensive experience in driving go-to-market strategies and growth initiatives from pre-launch through to market success.1

Professional Background

• Current Role: As of December 2021, Fitzgerald leads product marketing for Meta's Horizon suite, overseeing business strategy and product operations aimed at enhancing user engagement and growth within the metaverse.3
• Previous Experience: Before her current position, she served as the Product Marketing Director for Oculus at Meta, where she supported various marketing activities across the Oculus product line. She has also held significant roles at Microsoft as the Product Marketing Manager for Minecraft, where she was instrumental in driving user engagement and product launches.23
• Venture Partner: Fitzgerald is a Venture Partner at 7percent Ventures, focusing on early-stage technology investments across Europe and the US.

Education

Fitzgerald holds an MBA from Harvard Business School, which she completed with distinction. She also earned her bachelor's degrees in Biology and English from Colby College, graduating cum laude.3

Skills and Expertise

Her expertise includes:

• Product Marketing: Developing comprehensive marketing strategies that integrate user insights and market definitions.
• Team Leadership: Building and leading cross-functional teams to achieve strategic goals.
• Growth Strategies: Crafting revenue models for both startups and established businesses.1

Fitzgerald's career reflects a commitment to innovation in technology and gaming, positioning her as a key player in shaping the future of virtual reality and the metaverse.