Dave Kaufman

David Kaufman is currently the Senior Director of Global Marketing at Oculus VR, a division of Meta Platforms, Inc. In this role, he oversees marketing strategies for virtual reality products, including the Meta Quest headset and associated Metaverse experiences.

Professional Background

• Current Position: Senior Director, Global Marketing at Oculus VR (Meta)
  Kaufman has been instrumental in launching various marketing campaigns aimed at promoting fitness and immersive experiences through VR technology. Notably, he led a campaign for the Oculus Quest 2 that emphasized fitness activities available within the VR environment.14

• Previous Experience:
  Kaufman has held significant roles in other tech companies, contributing to his expertise in marketing and product management. His background includes leadership positions that focus on scaling businesses and enhancing user engagement through innovative marketing strategies.23

Recognition

In 2023, Kaufman was honored as one of Ad Age's 40 Under 40, recognizing his impactful contributions to the industry and his role in advancing VR technology and marketing.4

Skills and Expertise

Kaufman's skill set includes:

• Strategic Marketing: Developing comprehensive marketing plans for high-tech products.
• Product Management: Leading product messaging and positioning to enhance market reach.
• Campaign Development: Crafting integrated marketing campaigns across various media platforms.

David Kaufman is based in California and continues to influence the trajectory of virtual reality marketing at Oculus VR.