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Meagan French
Global ABM Leader | GTM Strategy | B2B SaaS
Meagan French is the Director of Demand Marketing at Intapp, a technology company specializing in solutions for professional services firms. With over 17 years of experience in B2B SaaS marketing, she has a strong background in go-to-market strategies and demand generation.
Professional Background
Before joining Intapp, French held several significant roles:
- Managing Director at Winning by Design since March 2023.
- Architect at Winning by Design since February 2020.
- Partner at Iris Advisors from January 2019 to October 2020, focusing on growth strategies for B2B companies.
- Founder and Chief Strategist of Lotus Growth from June 2012 to February 2020, where she specialized in account-based marketing and demand generation for B2B tech firms.
- Interim Director of Marketing and Demand Generation at Redbooth, Inc. for a brief period in 2015.
French's experience also includes roles in ecommerce and marketing analysis, where she significantly improved sales and marketing performance through data-driven strategies.
Education and Certifications
She graduated with honors from the University of California, Santa Cruz. Additionally, she holds several certifications, including:
- Marketo Certified Expert
- Google Partner
- Advanced ABM Certification from Demandbase
- Certified Architect from Winning by Design
Her expertise lies in creating effective marketing strategies that drive demand and revenue growth for technology companies.1
