Meagan Eggers

Meagan Eggers is the Associate Manager of Consumer Insights at American Girl, a subsidiary of Mattel. She is based in McFarland, Wisconsin. In her role, she likely focuses on understanding consumer behavior and preferences to help guide product development and marketing strategies for the iconic brand.

Prior to her current position, Meagan has experience as a Senior Circulation Coordinator in Magazine Marketing at American Girl, which indicates a background in audience engagement and marketing strategies within the company.12 Her professional journey reflects a commitment to understanding the needs of consumers, particularly in the context of children's products and media.