Pam Kaufman

President and CEO of International Markets, Global Consumer Products

Pam Kaufman is a renowned marketing and branding expert known for her exceptional leadership skills and ability to deliver consistent growth in the entertainment industry. With her impressive portfolio, Pam serves as the President of Global Consumer Products at ViacomCBS, where she oversees the consumer products business for the company's worldwide brands, including Nickelodeon, MTV, Comedy Central, BET, and Paramount Pictures.

Pam's expertise lies in product and business development, licensing, merchandising, retail sales, consumer insights, and marketing, making her the go-to person behind some of the most iconic properties in entertainment. Notably, Pam has championed the success of SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles, and Paw Patrol, among other brands, earning her prestigious industry accolades such as being named Entertainment Marketer of the Year by AdAge.

Pam graduated with a BA in Communications and a Doctor of Humane Letters, Communication and Political Science from American University. Her advocacy for gender equality and diversity and inclusion has seen her join the Board of the Rock and Roll Hall of Fame Foundation, serve on the Board of Bottomless Closet, and Pace Women's Justice Center.

Experience

Chief Executive Officer and President International Markets, Global Consumer Products & Experiences at Paramount (August 2022 - Present)

President, Paramount Consumer Products and Experiences (November 2021 - August 2022), Board Member at Stella McCartney (October 2022 - Present), President, Viacom/Nickelodeon Global Consumer Products at Viacom (May 2018 - Present), President, Consumer Products & Chief Marketing Officer at Nickelodeon (2014 - Present), Chief Marketing Officer at Nickelodeon (2008 - Present), Executive Vice President, Marketing & Worldwide Partnerships at Nickelodeon (2001 - 2007), Senior Vice President, Marketing at Nickelodeon (1999 - 2001), Vice President, Promotions Marketing at Nickelodeon (1997 - 1999), Vice President, Promotions at Turner Broadcasting System (1993 - 1997), Senior Director, Account Services at Equity Marketing, Inc. (1990 - 1993), Account Executive at Grey Advertising: Beaumont-Bennett (1987 - 1990), Account Coordinator at Graf-ik Unlimited Design Agency (1985 - 1987)