Max Francia is a highly analytical and strategic marketing professional with extensive experience in product and marketing. He holds an MBA from MIT Sloan School of Management, and he has worked globally, particularly in the US, LATAM, and Europe. His experience spans across consumer packaged goods with household brands, luxury goods, and live goods. Max is a seasoned leader with a talent for executing product strategies, brand management, and portfolio optimization.

Combining consumer-centric strategies with financial focus, Max successfully launched a global platform for a new product that exceeded his plan's top-line results and boosted profitability by 7%. This project became a reference point for the best-in-class execution. Besides, he also led a high performing team that launched a new brand, gaining top 2 positioning in 24-months. Driven by a passion for people development, he sought the opportunity to grow and promote key members of this team.

Max has designed and executed transformational initiatives, including the creation of a new strategic department that resulted in significant short and long-term contributions to the business. His goal is to keep devising and executing visions and sustainable growth plans that enhance the quality of people's lives.

Max Francia received his Mechanical Engineer degree from Universidad Metropolitana (VE). He has held prominent positions such as Marketing Director at Atlantic Sapphire and Senior Director Category Management at Costa Farms. He has also worked in well-known companies such as Procter & Gamble / Prestige Beaute, Spectrum Brands, Inc, and Deloitte Consulting, among others.