Max Crosby-Browne

Max Crosby-Browne is the Owner and Director of The Alternative Board (TAB) in Derby and the East Midlands, UK. He has been a franchisee with TAB since 2019, overseeing two territories. With a robust background in marketing and consumer products, he previously held the position of CEO for various consumer product manufacturing companies, primarily those owned by private equity or hedge funds, for about 20 years.24

Career Background

Crosby-Browne transitioned to TAB after feeling the need for a change following his long tenure as a CEO. He was introduced to TAB through a headhunter and was drawn to its community and support structure, which allows him to run his own business while benefiting from the backing of a larger brand.2 He emphasizes the importance of confidence, credibility, curiosity, and commitment—referred to as the "4 Cs"—for anyone looking to succeed in a TAB franchise.2

Contributions at TAB

Under his leadership, the TAB business in Derby and the East Midlands has expanded significantly. He has developed a facilitator model that allows him to manage multiple boards efficiently, spending only about eight days a month on operational tasks. This structure not only provides him with financial stability but also allows for a better work-life balance.23

Crosby-Browne actively engages with other business owners through peer advisory boards, helping them navigate challenges and achieve growth. His approach combines personal vision with strategic support from peers, which he believes is crucial for business success.12

Personal Insights

Max Crosby-Browne values building relationships within the TAB community, stating that he quickly formed strong connections with fellow franchisees. His focus on collaboration and shared learning is central to his philosophy at TAB, as he aims to foster an environment where business owners can thrive together.23