Maureen Shannon

Maureen Shannon is an experienced leader in cross-channel life-cycle performance marketing, with expertise in digital media, eCommerce, and international and start-up environments. She excels in driving growth through user acquisition, user engagement, and data-driven analysis. Passionate about supporting female entrepreneurship through mentoring local start-ups.

Maureen's specialties include Cross-Channel Acquisition & Re-Marketing, International eCommerce Growth, Life-cycle Performance Marketing, Digital & Social Media Advertising, Strategic Partnerships, Brand & Content Development, Data-Driven Analysis, Integrated Marketing, and Category Growth Development.

She holds a Master of Business Administration (M.B.A.) in Marketing from Washington University in St. Louis and completed her BA at Webster University. Additionally, she studied at Vrije Universiteit Brussel.

Maureen has held various roles in top organizations including Global Cross Industry Solutions & GTM Manager, Notham GTM & Customer Acquisition Lead, and Product Marketing Manager at Google. She also served as AR/VR Digital Marketing Manager at Facebook, eCommerce Category Management Lead at Unilever, Sr. eCommerce Strategy Lead at Unilever, and in senior roles at Philips Lighting, Mars, Nestlé, Energizer, SUPERVALU, Boyer Fire Protection, and European Atomic Forum.