Dr. Humbran is a branding expert who has extensively researched and championed "humanize branding," which emphasizes the importance of incorporating human attributes in brand development to create a distinct brand's DNA. With experience in creative strategy design, HTML, Photoshop, and copywriting, Dr. Humbran works at JEFFERSONHUMBRAN to reimagine and explore unconventional ideas to build brands, emphasizing the importance of building a brand distinctiveness through all five senses. He also specializes in positioning businesses to win by emphasizing that businesses are the same as athletes and have to have that franchise player status to succeed in their league.