Maura Nunez

Maura Nunez is an expert in Voice of the Consumer and Customer Experience Studies, Survey Design and Analysis, and Hybrid (quant/qual) research. She has extensive professional experience in market research, working as a Managing Partner at Authentik Insights, Principal at Brandluv: Brand Relationship Research and Strategy, Vice President, Insight and Research at Protobrand, Methodology Innovator at iModerate, and Analytics Innovator at Protobrand. Nunez has also served as Assistant Professor of Advertising at the University of Colorado and worked towards her Ph.D. in Marketing at the University of Wisconsin-Madison School of Business. She has a BA in Arts and Ideas from the University of Michigan and also studied Theater and Creative Writing at Interlochen Arts Academy. Nunez brings a wealth of skills and expertise in co-creation, ethnographies, segmentation, ad/concept/positioning testing, cultural trend analyses, semiotics, metaphor analyses, and more.