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    Anders Bengtsson

    Founder and Chairman at Protobrand

    Anders Bengtsson, Ph.D., is the founder and Chairman of Protobrand, a company focused on behavioral science and consumer insights. He holds a Ph.D. in Consumer Culture Theory, which underscores his expertise in understanding consumer behavior and cultural influences on purchasing decisions. Throughout his career, Bengtsson has dedicated himself to applying behavioral science principles to enhance brand strategies and marketing effectiveness.1

    His professional profile highlights a commitment to exploring the intersection of culture and consumer behavior, making him a notable figure in the field of market research and brand development.

    Highlights

    Daily Research News Online no. 30769 - Protobrand Names New COO - Daily Research News Online
    Dec 2 · The BMJ
    Active conventional treatment and three different biological treatments in early rheumatoid arthritis: phase IV investigator initiated, randomised, observer blinded clinical trial - The BMJ

    Related Questions

    What is Consumer Culture Theory?
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    Anders Bengtsson
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    Location

    Sweden