Anders Bengtsson

Anders Bengtsson, Ph.D., is the founder and Chairman of Protobrand, with a strong focus on behavioral science-based market research. He has a Ph.D. in Consumer Culture Theory and holds a Master of Science in Business Administration in Marketing from Lund University, Sweden. Anders has a background in key areas such as branding, market research, behavioral science, and consumer behavior. He also served as the CEO, President, and Vice President at Protobrand and held academic positions as an Assistant Professor at Suffolk University and the University of Southern Denmark. Additionally, Anders has been a Visting Scholar in Consumer Culture Theory at the University of Utah - David Eccles School of Business.