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Maud Prodhon
Directeur marketing - Global Brand Director - Head of Marketing / Communication - Brand strategy - Innovation - RSE - FMCG
Maud Prodhon, a multi-talented brand strategist with over 15 years of experience in the fast-moving consumer goods (FMCG) industry, has a strong business acumen and an entrepreneurial spirit. With a solid background in brand management, equity, and innovation, Maud has an exceptional ability to analyze business data, develop forecasts, devise P&L management strategies, and craft pricing and promotional tactics that drive business. more specifically, her core competencies include brand and equity management, innovative strategy, and team management. Maud acquired her Baccalauréat Economique et Social at Lycée Van Gogh Ermont, her Master's degree in Marketing at Grenoble Ecole de Management, and her Langues Etrangères Appliquées (LEA) Anglais/ Espagnol at Université Paris-Sorbonne.
Throughout her career, Maud has honed her skills and competencies in various reputable international organizations. As the Global Innovation Marketing Manager at Marie Brizard Wine & Spirits Group, she managed a team of four in devising innovative strategies that propelled the brand forward. Her role involved researching, generating concepts, managing NPD projects, leading cross-functional innovation workshops and activities, and managing multi-channels brand activations. Before joining Marie Brizard Wine & Spirits Group, Maud worked across multiple positions at Mondelez international, leading innovation and activation senior brand management roles in the FBNL (Cote d'Or and seasonal chocolate) categories, and leading the extruded and junior brand management positions in the Belin and Petit Ecolier categories, respectively. Maud also held several leadership roles at France's Danone (LU) as a Key Account Manager, Category Manager, and Sales Representative.
In summary, Maud Prodhon is a seasoned and resourceful brand strategist with proven expertise in analyzing business data, devising innovative strategies, managing teams, and driving business forward through brand management, equity, and innovation.