Karen Kresner

Karen Kresner is an accomplished marketing leader with a rich background in strategic planning, leadership, and consumer brand development across various industries, including FMCG, consulting, and e-commerce. Throughout her career, she has been involved in creating, developing, and launching new brands and products, working with renowned brands both in Australia and internationally.

Karen is known for her strategic thinking, creativity, and a strong focus on execution. She has a proven track record of identifying valuable consumer insights to drive growth opportunities. She excels in leading marketing teams and cross-functional groups to implement new product development, commercial strategies, and integrated marketing campaigns that enhance brand value and achieve business objectives.

With a deep passion for cultivating and strengthening brands, Karen enjoys mentoring and developing teams, as well as motivating others to overcome business challenges. Her professional journey includes roles such as Head of Brand & Communications, Marketing Consultant, Co-Founder & Director, and positions at renowned companies like The Coca-Cola Company, Kellogg Company, General Mills, and Cadbury plc.

Karen has also taken on the role of a full-time carer and advocate, showcasing her versatility and dedication outside of the corporate realm. Her diverse experiences have equipped her with a well-rounded skill set and a unique perspective on brand management and marketing.