Matti Leppäniemi

Matti Leppäniemi is a Senior Lecturer at the University of Jyväskylä, School of Business and Economics.1 He holds a PhD and specializes in Internet and Mobile marketing.1 As an academic, Leppäniemi is described as an enthusiast in his field, combining his scholarly background with an entrepreneurial mindset.

In his professional capacity, Leppäniemi aims to bridge the gap between academic research and practical applications in the realm of digital marketing. His expertise likely contributes to the curriculum and research initiatives at the Jyväskylä University School of Business and Economics.

Beyond his academic role, Leppäniemi has been involved in various professional activities:

Other Positions

• Chairman of the Board: In June 2022, Leppäniemi announced that he was starting a new position as Chairman of the Board at NeoEco-yhtiöt, a company involved in property investment, private equity, and forestry.32

Research Interests

Leppäniemi's academic work appears to focus on digital marketing and user behavior in technological environments. He has been involved in research related to:

• Virtual world environments and user intentions4
• Social identity for teenagers in digital contexts4
• Mobile marketing strategies

Academic Collaborations

Leppäniemi has collaborated with other researchers in his field. For instance, he has worked with Jaakko Sinisalo from the University of Oulu on projects related to digital marketing and information systems.5

Matti Leppäniemi's LinkedIn profile (username: mattileppaniemi) likely provides more detailed information about his current projects, publications, and professional network within the academic and business communities.