Matthias Schmutz is an accomplished product designer, creative strategist, and coach with over 8 years of professional experience designing digital products, platforms, and systems. He studied Bachelor of Design, Graphic Design at Auckland University of Technology and has worked with several well-established organizations. His expertise revolves around a fusion of art and technology, human-centric design thinking, and data analysis, resulting in strategic systems to help products form future-fit solutions. Matthias's design methodology focuses on designing holistic end-to-end solutions that are sustainable and scalable, which can improve interfaces and experiences for everyone. He leads by example, helps teams form visions, aligns their skillsets to define a way forward, and unlocks unseen potentials. Throughout his career, he has implemented and mastered qualitative research methods, such as Service Blueprint, Personas, Ecosystem Map, Competitive Audit, Value Proposition, and quantitative research methods like User Interview/Focus Group, Quantitative Survey, Usability Testing, Card Sorting, A/B Test, and Eyetracking. Matthias's areas of expertise include end-to-end design services, such as Sketches, Wireframes, Prototypes, Pattern Library, Personas, Ecosystem Map, Brainstorming, Storyboards, Metrics Analysis, Use Cases and Scenarios, and Key Performance Indicators, among others.