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Matthias Niggehoff
Marketing- und Verkaufspsychologie - Psychologe (M.Sc.)
Matthias Niggehoff is a Verkaufspsychologe (Sales Psychologist) with a Master of Science degree, specializing in psychologically-based marketing at the Verkaufspsychologie Institut (Institute for Sales Psychology).1 He is the co-founder and CEO of the institute, which is based in Aachen, Germany.1
Niggehoff has been working in the field of sales psychology for over 10 years, alongside his business partner Dr. René Delpy.1 Their focus is on applying psychological principles to marketing and sales strategies to help businesses achieve better results.1
The institute, under Niggehoff's leadership, supports companies in implementing psychologically-informed marketing techniques.1 They emphasize the importance of understanding customer psychology in sales, using concepts such as triggers, framing, copywriting, neuroprofiling, and price psychology.1
Niggehoff's philosophy is centered on the idea that "people buy from people," emphasizing the importance of human connection in sales.1 He believes that while the medium and methods of purchasing may change, the underlying psychological aspects of human decision-making remain constant.1
