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    Beyza Yenal

    Marketing Manager | Cloud Applications, Data & Artificial Intelligence

    Beyza Yenal is the Marketing Manager for Azure - Data & Artificial Intelligence at Microsoft, a position she has held since February 2022. With over ten years of experience in technology marketing, she specializes in delivering and optimizing marketing services across various regions, particularly in the Middle East and Africa, where she oversees marketing strategies for Azure solutions.

    Professional Background

    • Current Role: As the Marketing Manager, Yenal leads the 'Go-to-Market' strategy for Azure, focusing on integrated marketing, experiential marketing, social marketing, and analytics. Her work involves collaboration with sales units, partners, and startups to develop comprehensive marketing strategies for enterprise solutions in data governance, modernization, analytics, and AI.

    • Previous Experience: Before her current role, she served as the Marketing Manager for Azure - Cloud Applications & Innovation and as a Marketing Communications Manager for the Azure Developer Audience. Her roles have included developing marketing strategies, leading digital campaigns, and understanding audience behaviors to drive engagement and demand generation.

    Education

    Yenal holds a Bachelor's degree in Business Administration with a double major in Psychology, awarded with a high merit scholarship, and a Master's degree in Psychological Counseling and Guidance. Her educational background supports her interest in connecting psychology with business and technology, particularly through customer insights and journeys.

    Personal Interests

    In addition to her professional endeavors, Yenal has a keen interest in the wine industry, holding a WSET Level 2 Certificate. She is recognized for her strong collaboration skills and enjoys mentoring others in her field.12

    Related Questions

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    How does Beyza Yenal integrate psychology into her marketing strategies?
    What specific projects has Beyza Yenal led in the Middle East and Africa region?
    How has Beyza Yenal's background in psychology influenced her approach to marketing?
    What are Beyza Yenal's future plans for Azure's marketing initiatives?
    Beyza Yenal
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    Experience

    Marketing Manager, Azure - Data & Artificial Intelligence at Microsoft (Feb 2022 - Present)
    Marketing Manager, Azure - Cloud Applications & Innovation at Microsoft (Sep 2020 - Feb 2022), Marketing Communications Manager, Azure - Developer Audience & OSS at Microsoft (Sep 2017 - Sep 2020), Partner Channel Marketing Manager at Microsoft (Jan 2014 - Sep 2017), Strategic Marketing Specialist at Eczacıbaşı Topluluğu - VitrA (Apr 2012 - Dec 2013)

    Education

    Master's degree, Psychological Counselling and Guidance at Bahcesehir University (2018 - 2021), B.A. Business Administration with Psychology double major (%100 High Merit Scholarship) at Koç University (2006 - 2011), Bachelor of Business Administration (B.B.A.), Management - Erasmus Program at Bocconi University (2009 - 2010)