Beyza Yenal

Beyza Yenal is the Marketing Manager for Azure - Data & Artificial Intelligence at Microsoft, a position she has held since February 2022. With over ten years of experience in technology marketing, she specializes in delivering and optimizing marketing services across various regions, particularly in the Middle East and Africa, where she oversees marketing strategies for Azure solutions.

Professional Background

• Current Role: As the Marketing Manager, Yenal leads the 'Go-to-Market' strategy for Azure, focusing on integrated marketing, experiential marketing, social marketing, and analytics. Her work involves collaboration with sales units, partners, and startups to develop comprehensive marketing strategies for enterprise solutions in data governance, modernization, analytics, and AI.

• Previous Experience: Before her current role, she served as the Marketing Manager for Azure - Cloud Applications & Innovation and as a Marketing Communications Manager for the Azure Developer Audience. Her roles have included developing marketing strategies, leading digital campaigns, and understanding audience behaviors to drive engagement and demand generation.

Education

Yenal holds a Bachelor's degree in Business Administration with a double major in Psychology, awarded with a high merit scholarship, and a Master's degree in Psychological Counseling and Guidance. Her educational background supports her interest in connecting psychology with business and technology, particularly through customer insights and journeys.

Personal Interests

In addition to her professional endeavors, Yenal has a keen interest in the wine industry, holding a WSET Level 2 Certificate. She is recognized for her strong collaboration skills and enjoys mentoring others in her field.12