Matthias Krause

Data beats opinion. Most times.

Matthias Krause is a seasoned Digital Consultant with 20 years of experience in international Digital and Advertising agencies.

He is actively involved in implementing projects of various sizes for clients across different industries such as Automotive, Retail, FMCG, and E-Commerce.

Matthias is driven by a user-centric approach in all his projects, focusing on end customers throughout the funnel.

His decision-making process is guided by the principle 'Data beats opinion', preferring to base decisions on solid data.

He values digital channels for the valuable data they provide, offering clearer insights into user behavior compared to other platforms.

In addition to his digital expertise, Matthias advocates for the meaningful integration of analog environments, believing that strategic cross-touchpoint work is essential for the long-term success of a brand.

Matthias pursued his education at Theodor Heuss Gymnasium in Wolfenbüttel and studied Kommunikationswirt and Kommunikationswirtschaft, achieving a 2.0 grade at AKK - Akademie für Kommunikation Kassel.

Throughout his career, Matthias has held various roles in reputable organizations, including positions such as Digital & CRM Consultant (Interim - Freelancer) at Matthias Krause - Freelance Digital Consultant, Management Supervisor at J. Walter Thompson Germany, Head of Digital Strategy at The&Partnership, and many more.

His rich work history includes experience in Project Management, Digital Strategy, Digital Marketing, Account Management, and Consulting across renowned agencies like Saatchi & Saatchi, Wunderman, and BRANDMAKERS Werbeagentur.

With a strong foundation in digital media and a commitment to data-driven decision-making, Matthias Krause continues to make significant contributions to the digital consulting landscape.