Matthias Bettag

Matthias Bettag is a seasoned professional with extensive experience in digital analytics, particularly in online marketing, alongside a rich international background in planning, developing, and optimizing digital initiatives.

His expertise spans across Digital/Web-Analytics, Data-Integration, Strategic Business Consultancy, Dashboarding and Report Democratization, Attribution, Personalization, Customer Journey Mapping, KPI-Frameworks, and Digital Analytics Training and Education.

Matthias holds the DAA Certified Web Analyst ™ certification and is the Co-Chair at the Digital Analytics Hub, a senior level analytics conference.

He is fluent in German, French, and English, enabling effective communication in diverse environments.

Matthias Bettag pursued his education in Graduate computer scientist and Media computer science at Beuth University of Applied Sciences Berlin (formerly Technische Fachhochschule Berlin).

Currently, he serves as the Senior Data Strategist at ODOSCOPE, building on his prior roles such as Director, Global Analytics at The Stem, and various key positions at organizations like Digital Motion DM, FELD M, Mind Your Privacy, Semphonic, Digital Analytics Association, among others.

Matthias's professional journey includes experiences as a Conference Chair, Geschäftsführender Gesellschafter, Key Account Manager, Digital Analytics Consultant, Country Manager, Programme Co-Chair, Online Tutor, VP Digital Analytics, Content Management Expert, Webmaster, and Clinical Data Manager, showcasing a diverse and comprehensive skill set.

With a focus on data-driven insights, strategic planning, and optimizing digital performance, Matthias Bettag brings a wealth of expertise and leadership to the field of digital analytics.