Matthias Hendrichs

Matthias Hendrichs is an experienced global business leader who currently serves as the Global Chief Commercial Officer (CCO) at MODIFI, a position he has held since May 2022.12 With over 28 years of experience in various industries, Hendrichs has established himself as a versatile and accomplished professional.2

Career Highlights

Before joining MODIFI, Hendrichs held several notable positions:

1. Head of Asia Pacific for Apple's App Store & iTunes Retail Payments and Commerce: He managed this multi-billion dollar business across 20 markets in Asia Pacific, based in Hong Kong.12

2. Interim Executive for Digital Transformation at LVMH: Hendrichs worked on digital transformation for DFS Travel Retail.2

3. Managing Partner & Practice Lead for Digital at Gao Feng Advisory Company2

4. Principal & Office Head Hong Kong at Booz & Company2

5. Founder & CEO of Mobile Guide (HK) Limited and Intraflux AG: Demonstrating his entrepreneurial spirit2

Education and Expertise

Hendrichs holds a Master of Science in Business Administration from the University of Bayreuth.3 He has also specialized in Cryptocurrency and Blockchain at The Wharton School, showcasing his commitment to staying current with emerging technologies.3

Role at MODIFI

As MODIFI's first non-founder C-Level appointment, Hendrichs leads the market side of the business, overseeing global sales and marketing teams across multiple countries, including China, Hong Kong, India, Bangladesh, Pakistan, the UAE, Germany, the Netherlands, the UK, and the US.1

Skills and Approach

Hendrichs is known for his:

• Customer-centric approach
• Ability to drive growth and change in organizations
• Experience in eCommerce, strategy consulting, and digital transformation
• Multilingual capabilities, including proficiency in English, German, and Spanish2

In his own words, Hendrichs expressed excitement about joining MODIFI, stating, "I am thrilled to join MODIFI at this exciting stage: MODIFI is growing 4x year on year across all major commercial regions. I am looking forward to driving this growth even further and to delivering more value for customers and partners around the world".1