Kandace Hudspeth is a fitness enthusiast, brand strategist, and marketing expert who has dedicated her career to inspiring others to become their best selves both physically and professionally. With over 16 years of experience leading digital brand strategy for major brands and agencies, she has merged her love for fitness and business to create a successful fitness coaching and wellness brand.

During her time as Vice President of Brand Innovation at Bodybuilding.com, she led marketing and brand innovation while also founding the company's first private label wellness brand, Nourish + Bloom. She has been recognized for her work in digital marketing and social media, including being named one of the Top 50 Influential Women in Digital Marketing by Forbes in 2017.

Along with her marketing consulting business, Kandace is currently the Chief Marketing Officer at HYBRID Performance Method, where she continues to bring her expertise in brand strategy, social and digital strategy, trends research, content marketing, social media, customer journey mapping, audience analysis, and creative development workshops to the fitness industry.

Kandace holds an MBA and a Bachelor of Science in Management and Marketing from the University of Phoenix and studied General Studies at Arizona State University. She has also served on the boards of multiple organizations, including the LiftLife Foundation, Digital Hollywood Women’s Entertainment & Technology, AMA, IXDA, SEMPO, MMA, and 212 Interactive Marketing Association.