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    Matthew Thompson

    Demand Marketing at Optimizely

    Matthew Thompson is a seasoned professional with over 15 years of experience in strategic marketing leadership in both B2C and B2B industries.

    He has worked with renowned national and global companies like Optimizely, Transamerica, GroupM/WPP, Accenture, Crownpeak, and TUI Group, delivering solutions in demand generation, brand marketing, technology, and media innovation.

    His expertise spans across various areas including Marketing Strategy, Strategic Planning, B2B & B2C GTM Strategy, Demand Generation, Pipeline Management, Marketing Operations Strategy, and more.

    Matt is committed to empowering brands and enhancing customer experiences at every touchpoint through digital transformation and e-commerce solutions.

    He holds educational achievements in Project Management, Data Science, Marketing, and Social Sciences from reputable institutions such as PRINCE2 Project Management, Johns Hopkins University, Udemy Academy, and Chartered Institute of Marketing.