Matthew Sykes is a skilled digital marketeer experienced in various industries such as consumer, tech, insurance, and B2B telecoms. He holds a First Class Honours BA and BA Hons. in Media and Information/Communication and Cultural Studies from Curtin University of Technology. With an impressive track record, he currently serves as VP of Digital Marketing at Archetype after having worked as Client Partner at Brilliant Noise and Digital Marketing Specialist at Archetype. Before that, he gained experience at various companies, including Microsoft, Nokia, Bupa Global, Chinwag, Conservation Council WA, Tata Communications, and Curtin University, where he served as Sessional Academic. Matthew has a passion for the works of William Gibson and stays up-to-date with the latest industry trends.