Matthew Shifrin

Matthew Shifrin is the Chief Executive Officer of Pioneer Interests Inc., a premium vertically integrated cannabis business based in the Greater Denver Area. He has held this position since January 2018. Under his leadership, Pioneer Interests has expanded its operations significantly, managing over 83,000 square feet of indoor cultivation and operating extraction facilities with a capacity exceeding 120,000 grams monthly. The company is recognized as the second largest wholesaler of flower in Colorado and operates multiple retail locations under the brand LOVA.1

Shifrin has a diverse background in corporate management and entrepreneurship. Prior to his role at Pioneer, he served as the Chief Operating Officer at Breckenridge Distillery, where he contributed to the growth of one of the largest ultra-premium whiskey brands in the U.S. He also co-founded Utivity, an online platform aimed at encouraging people to engage in various activities for personal development.1

He holds degrees in Finance and Economics from Shanghai University of Finance and Economics and the University of Denver's Daniels College of Business.1