Matthew Shaw

Matthew Shaw is a Senior Planner at The&Partnership London, a prominent advertising agency. He is a highly accomplished professional in the field of strategic planning and research.1

Education and Background

Matthew holds a first-class Bachelor of Arts in history from the University of York. This strong academic foundation has likely contributed to his analytical skills and strategic thinking abilities in his current role.

Professional Experience

Throughout his career, Matthew has worked in various capacities at top-tier organizations:

• Currently serves as a Senior Planner at The&Partnership London1
• Previously worked at RAPP, another well-known marketing agency
• Held positions at WaveMetrix, where he started as a senior research executive and was later promoted to strategist

Notable Projects

Matthew was part of the team that created the Argos Christmas advert titled "An Evening with AbracaDaisy & The Incredible Lucy" in 2022. This campaign was described as a joyful celebration of magic, imagination, and family time.1

Skills and Expertise

As a Senior Planner, Matthew likely possesses a range of skills crucial to his role:

• Strategic planning and research
• Consumer insights and market analysis
• Campaign development and execution
• Collaborative work with creative teams

His experience across different organizations and his current position at The&Partnership London suggest that Matthew is a thought leader in the field of strategic planning within the advertising and marketing industry.