Esther Howard

Esther Howard is a Strategist at RAPP, a prominent marketing agency based in London, UK. She has played a significant role in various innovative campaigns, most notably the Samsung Galaxy Watch4 Challenge, which was designed to promote the health and wellness features of the Samsung Galaxy Watch4 through a partnership with the exercise tracking app Strava. This campaign utilized real-time data to engage communities and encourage physical activity, showcasing Howard's expertise in leveraging data-driven strategies for impactful marketing.13

In her role at RAPP, Howard collaborates closely with other key figures, including strategy partner Joe Hoppard, to develop creative solutions that resonate with target audiences. Her work emphasizes the integration of technology and data in marketing strategies, reflecting a broader trend towards personalized consumer engagement.24

Howard's background includes extensive experience in the creative industry, where she has honed her skills in strategic planning and execution. Her efforts have contributed to successful campaigns that not only drive sales but also promote community well-being and mental health awareness.5