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Matthew Salter
Executive Vice President, Partnership Marketing at Authentic Brands Group
Matthew Salter is the Senior Vice President of Partnership Marketing at Authentic Brands Group (ABG), a role he has held since November 2014. Based in Beverly Hills, California, Salter has extensive experience in marketing and brand partnerships, focusing on lifestyle and entertainment collaborations. His work involves developing innovative marketing strategies to enhance the value of ABG's diverse portfolio of iconic brands, which includes names like Marilyn Monroe, Reebok, and Shaquille O'Neal.124
Salter has played a significant role in various strategic initiatives at ABG, including partnerships that expand brand presence and product offerings, as highlighted in recent announcements regarding collaborations with companies like JAKKS Pacific.23 His leadership in partnership marketing is integral to ABG's mission of connecting strong brands with top-tier partners to drive long-term value in the marketplace.12
