Matthew Rubin

Professional Background

Matthew Rubin, a self-proclaimed 'hotel nerd,' has carved out an impressive career in the hospitality industry, showcasing a strong commitment to enhancing guest experiences. With an extensive background in hotel operations ranging from economy to luxury establishments, he has developed specialized expertise in brand management, project management, and strategic consulting. Rubin's journey in the hospitality sector began at Choice Hotels International, where he gained invaluable experience across various roles. His diverse career spans key positions in both on-property operations and corporate environments, making him a well-rounded professional in the hospitality industry.

Rubin kicked off his career at Choice Hotels International, where he was part of the Marketing & Distribution Strategy team. Later, he transitioned to the Digital Product team, where he established and headed the innovative digital division known as Choice Labs. This initiative marked a definitive step in digital innovation for the company, paving the way for future advancements. In 2017, he made a significant career move by joining Hilton's Digital Product team, where he led the Internet of Things (IoT) product for the Connected Room. This groundbreaking platform was the first of its kind from a mainstream hotel brand and received an impressive guest satisfaction rating of over 90%. Notably, two-thirds of guests expressed a preference for hotels equipped with the Connected Room technology, validating Rubin's successful contributions to enhancing the guest experience.

In 2020, Rubin returned to Choice Hotels International as the Extended Stay Brand Marketing Director, where he began to lead the brand’s comprehensive marketing strategy across a wide array of channels, including email marketing, social media, content creation, and more. His ability to encompass both traditional and digital marketing approaches highlights his adaptability and foresight in a rapidly evolving industry. Shortly after, he took on additional responsibilities that included overseeing Customer Strategy initiatives, focusing on enhancing Choice's proprietary distribution channels.

Matthew is recognized by both peers and industry leaders for his exceptional work ethic and deep understanding of hotel operations. His innovative mindset and proactive approach led to his recent accolade—the Trailblazer Award from Hilton's Digital Product leadership. This honor reflects his capacity to drive innovation, inspire his colleagues, and achieve impactful results within the realm of hospitality.

Education and Achievements

Matthew’s academic background laid a solid foundation for his successful career in the hotel and hospitality industry. He pursued a Bachelor of Science degree in Hotel Administration at the prestigious Cornell University, where he graduated with an impressive GPA of 4.07. His education at Cornell not only provided him with essential theoretical knowledge but also equipped him with practical skills vital for navigating the complex landscape of hotel management and operations.

Over the years, Matthew has gained recognition through various internships and professional roles that have shaped his career trajectory. His early experiences, such as being a Marketing Intern at Quaker Steak & Lube and a Property Operations Intern at Citywest Convention Centre & Hotel, provided him with hands-on insights into the operational aspects of hospitality. Additionally, internships at Wyndham Hotel Group and The Leading Hotels of the World further diversified his skill set, allowing him to develop expertise in eCommerce and web development.

Notable Achievements

Matthew Rubin's career is punctuated by remarkable achievements and accolades that underscore his contributions to the hospitality industry. His leadership role in the Connected Room product at Hilton marked a significant milestone for the company, showcasing his ability to drive cutting-edge innovations that resonate with guests. By enhancing the connected experience in hotel rooms, he significantly influenced guest satisfaction and loyalty.

While at Choice Hotels, Rubin has successfully implemented integrated marketing strategies that have elevated the brand's visibility and engagement with its target audience. His leadership in customer strategy initiatives demonstrated his commitment to aligning marketing efforts with broader business objectives, facilitating a shift towards proprietary distribution channels that add value to both the company and its customers.

Matthew's passion for the industry has not gone unnoticed; he has garnered respect and admiration from colleagues, receiving consistent recognition for his above-and-beyond work ethic and deep knowledge of hospitality trends. The Trailblazer Award reflects his commitment to excellence and drives to innovate, proving that he is not only a leader but also an inspiration to those around him. Overall, Rubin’s journey through the hospitality industry illustrates his dedication to enhancing guest experiences and pioneering advancements within the sector.