Pedro Deakin

Pedro Deakin is a seasoned luxury hospitality professional currently serving as the Senior Vice President of Brand & Design at Jumeirah Group / Jumeirah Hotels & Resorts.57 With over two decades of experience in elevating brand experiences in the luxury hotel and lifestyle sector1, Deakin has held various leadership positions within the hospitality industry.

In his role at Jumeirah Group, Deakin is responsible for overseeing product development globally and works internationally, primarily based between Europe and Dubai.37 His expertise spans across interior design, construction, and brand operations, making him a key figure in shaping the luxury experience offered by Jumeirah properties worldwide.

Prior to his current position, Deakin has held other significant roles in the luxury hospitality sector. He previously served as the President of Brand Operations at Jumeirah Group3 and as COO & Board Member at JNCQUOI by Amorim Luxury Group.4 His LinkedIn profile also indicates a connection to Amorim Luxury Group, suggesting a diverse background in luxury brand management.1

Deakin's professional interests include design, interior design, and luxury hospitality.26 He is known for his passion for the industry and his guest-centric approach to hospitality management.6 His educational background includes studies at Oxford, which likely contributes to his expertise in the field.1