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Matthew Roach CIM
Group Head of Marketing | Virgin Limited Edition
Matthew Roach is a marketing professional with a 'full-funnel' approach and expertise in CRO, data, omnichannel customer experience, and ROI-led growth strategies.
He has a strong background in branding, SEO, paid search, social marketing, email marketing, and hospitality, leisure, and media industries.
Matthew has experience working in businesses of all sizes, from startups to billion-dollar conglomerates, and has managed teams ranging from 1 to 40 FTEs.
His educational background includes an MBA from Columbia Business School and studies in marketing at various institutes.
With a career spanning roles at top-tier consulting and finance firms like Bain, PWC, and E&Y, Matthew excels in leadership, strategy, and management.
He is skilled in areas such as analytics, data strategy, Google Analytics, customer segmentation, UX design, and HTML/CSS.
Matthew is known for his strategic planning, motivation, organization, team leadership, communication skills, and ability to deliver high-quality results.
He has presented at conferences like Conversion XL Live, Digital Media Strategies, and Conversion Hotel, showcasing his expertise in CRO and media optimization.
