Matthew Roach CIM
Group Head of Marketing | Virgin Limited Edition
Matthew Roach is a marketing professional with a 'full-funnel' approach and expertise in CRO, data, omnichannel customer experience, and ROI-led growth strategies.
He has a strong background in branding, SEO, paid search, social marketing, email marketing, and hospitality, leisure, and media industries.
Matthew has experience working in businesses of all sizes, from startups to billion-dollar conglomerates, and has managed teams ranging from 1 to 40 FTEs.
His educational background includes an MBA from Columbia Business School and studies in marketing at various institutes.
With a career spanning roles at top-tier consulting and finance firms like Bain, PWC, and E&Y, Matthew excels in leadership, strategy, and management.
He is skilled in areas such as analytics, data strategy, Google Analytics, customer segmentation, UX design, and HTML/CSS.
Matthew is known for his strategic planning, motivation, organization, team leadership, communication skills, and ability to deliver high-quality results.
He has presented at conferences like Conversion XL Live, Digital Media Strategies, and Conversion Hotel, showcasing his expertise in CRO and media optimization.
Matthew Roach CIM
Group Head of Marketing | Virgin Limited Edition
Matthew Roach is a marketing professional with a 'full-funnel' approach and expertise in CRO, data, omnichannel customer experience, and ROI-led growth strategies.
He has a strong background in branding, SEO, paid search, social marketing, email marketing, and hospitality, leisure, and media industries.
Matthew has experience working in businesses of all sizes, from startups to billion-dollar conglomerates, and has managed teams ranging from 1 to 40 FTEs.
His educational background includes an MBA from Columbia Business School and studies in marketing at various institutes.
With a career spanning roles at top-tier consulting and finance firms like Bain, PWC, and E&Y, Matthew excels in leadership, strategy, and management.
He is skilled in areas such as analytics, data strategy, Google Analytics, customer segmentation, UX design, and HTML/CSS.
Matthew is known for his strategic planning, motivation, organization, team leadership, communication skills, and ability to deliver high-quality results.
He has presented at conferences like Conversion XL Live, Digital Media Strategies, and Conversion Hotel, showcasing his expertise in CRO and media optimization.