Milan Lazich
Milan Lazich is a seasoned senior marketing professional with extensive B2B and B2C experience, specializing in industries such as cybersecurity, Big Data, and semiconductor design software (EDA).
With a proven track record of guiding companies through two Silicon Valley IPOs, Milan is skilled in corporate and investor communication, crisis management, and driving marketing and communication plans to enhance brand image and engage with various audiences.
His expertise spans across a wide range of marketing areas including positioning, messaging, public relations, marketing operations, marketing automation, content development, brand management, SEO, customer acquisition, demand generation, inbound marketing, social media, analyst relations, and investor relations.
Milan holds a Bachelor of Arts in Economics from the University of California, Los Angeles, an MBA from Santa Clara University's Leavey School of Business, and has taken assorted professional coursework at Stanford Continuing Studies.
His professional journey includes roles such as VP/Director of Marketing Consultant, Senior Director of Marketing at Intrinsic-ID focusing on cybersecurity, Corporate Marketing Adviser at Robin Systems with a concentration on Big Data, Co-founder of Ecommerce at Jill Milan, and Vice President of Corporate Marketing and Investor Relations Officer at Magma Design Automation among other significant positions.
Milan's hands-on approach ensures a comprehensive understanding of tools and processes within the teams he leads, having managed globally distributed teams and agencies in the U.S., Asia, and Europe.
His skill set encompasses corporate communications planning, crisis communications management, executive communications, global marketing, PR strategy, marketing budget management, marketing technology utilization, digital media strategies, website management, content strategy development, brand enhancement, SEO audits, customer acquisition tactics, demand generation techniques, inbound marketing strategies, social media marketing, analyst relations programs, and investor relations activities including IPO preparation and earnings management.
Milan Lazich's dedication to excellence, combined with his extensive experience and educational background, positions him as a versatile marketing leader well-versed in navigating the complexities of modern marketing landscapes.