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Matthew Lieberman
Consumer Insights at General Mills
Matthew Lieberman is currently a Manager in Commercial Analytics for the Pet division at General Mills. He transitioned to this role after gaining experience as an Associate Brand Manager within the company. Lieberman holds an MBA from the University of Chicago Booth School of Business, graduating in 2018, and he has a background in advertising prior to his career in brand management.12
His educational journey includes a dual undergraduate degree in Economics and Urban Studies from the University of Pittsburgh. Lieberman has expressed a strong interest in the food industry, particularly in brand management, as he appreciates the diverse portfolio of iconic brands that General Mills offers.1 His role involves analyzing consumer insights and market data to inform strategic decisions for the pet food segment.3
