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Matthew Heller
Making Asian market expansion accessible for small to midsize brands
Matthew Heller is the founder of XpandAsia, a company established in the southern part of China in 2009 that has become a significant player in the Chinese FMCG industry. He embarked on this entrepreneurial journey with a fellow foreigner, faced with financial uncertainty before receiving a crucial purchase order that marked a turning point in their business.
Driven by a strong belief in the value of their services, Matthew and his team persevered through challenging times, ultimately building a robust national network and employing over 50 dedicated staff members. His relentless passion for the industry and commitment to success have solidified XpandAsia's position in the competitive market.