Matthew Grocoff

Matthew Grocoff is a renowned real estate developer and the founding principal of the THRIVE Collaborative, specializing in creating life-enhancing, grid-interactive buildings that are energy and water self-sufficient, zero waste, and aesthetically pleasing.

He is currently leading a collaborative team in the development of Veridian at County Farm, a groundbreaking 100% electric, net zero energy, mixed-income neighborhood aiming for Living Community Challenge - Petal Certification.

Matt is a prominent advocate and thought leader in all-electric, net zero energy buildings, energy and water systems, Living Buildings, and restorative design.

Recognized as a top sustainable real estate influencer by Proptech Capital and a Michigan Green Leader by the Detroit Free Press, Matt's expertise in zero-energy construction has earned him accolades and widespread recognition.

He has served as a host on Greenovation.TV, contributed to various media outlets including public radio's Environment Report and FOX2 News EnergyTeam, and shared his insights as a writer and green renovation expert.

Matt is a sought-after speaker, writer, and a go-to source for journalists seeking expertise in sustainable real estate and green building practices.

His pioneering work in sustainable construction led to his home being featured as one of USA Today's 'Best Green Homes of 2010' and praised by The Atlantic as 'sustainable perfection.'

Being America's oldest and Michigan's first net-zero energy building, his home generates more energy annually than his family consumes, setting a high standard for eco-friendly living.

Matt's contributions have been highlighted in several books exploring sustainable architecture and design, including 'The Living Building Challenge' and 'No Regrets Remodeling.'

He has also lent his expertise to projects at the University of Michigan BLUElab, focusing on sustainable water infrastructure.

Through hundreds of media features in outlets like USA TODAY, The Atlantic, and Washington Post, Matt has shared his insights and passion for sustainable real estate, garnering widespread recognition and acclaim.