Matthew Castriotta

Matthew Castriotta is a Growth Hacking and B2B Marketing/Strategy Expert who is the Founder and CEO of Castriotta Growth Hacking.1 His company provides B2B demand generation solutions for logistics sales leaders, helping them grow their businesses faster than they thought possible.1

Professional Background

Castriotta has over 10 years of experience in the logistics industry, where he worked at a family-owned 3PL closing some of the largest logistics freight spends globally.1 This experience in the logistics sector likely contributes to his role as an Advisor at The Logistics of Logistics.

Expertise and Services

Castriotta Growth Hacking offers a range of services to help sales teams and businesses improve their outreach and growth strategies:

• Sales Coaching: They provide professional coaching to help salespeople overcome challenges such as crafting responses to prospects and handling objections.1
• Workflow Optimization: The company focuses on optimizing sales workflows to reduce time spent on tasks like prospect vetting.1
• Content Strategy: They assist in crafting narratives to position companies as trusted advisors, including services like ghostwriting and pitching content to relevant publications.1
• Lead Generation: Castriotta advocates for a programmatic approach to lead nurturing through email and LinkedIn campaigns.1
• Technology Consultation: They offer guidance on selecting and implementing the right technology stack for growth hacking needs, including data enrichment and marketing automation tools.1

Personal Interests

Outside of his professional life, Castriotta is involved in a panel-style dating podcast called "The Good Guys Podcast".1 This demonstrates his diverse interests and ability to engage with different audiences beyond the logistics industry.

Matthew Castriotta's LinkedIn profile associated with Castriotta Growth Hacking can be found under the username matt-castriotta2, which aligns with the information provided in the query.