Matthew Barnes

Matthew Barnes is the founder of Proteus Digital Lab, a company that specializes in eCommerce development, analytics, and conversion rate optimization, particularly for direct-to-consumer (DTC) brands generating over $10 million annually. With a background in mechanical engineering, he has a strong focus on utilizing data-driven insights to enhance customer experiences and drive business growth.

At Proteus Digital Lab, which he founded in 2010, Barnes employs unique methods of data analysis and optimization to help brands scale effectively. His approach includes comprehensive customer analysis, segmentation strategies, and the development of customized site experiences tailored to different user demographics. This methodology has proven successful in improving customer lifetime value and driving conversions for various clients, including well-known brands like Kizik and Redbull.12

In addition to his role at Proteus, Barnes has experience as a Chief Delegator and Advisor at Athena, where he focused on enhancing delegation processes for clients, and has held positions in product management.23 His expertise in conversion rate optimization and analytics has established him as a notable figure in the eCommerce landscape.4