Matt Trustrum

Matt Trustrum is a Senior Adviser at Groves & Partners who specializes in supporting company owners and shareholders with their business growth, strategic acquisitions, exit planning, and business sale aspirations.2 With over 25 years of experience in the industry, Matt has developed expertise in helping mid-market businesses with growth and exit strategies.1

Professional Background

Matt Trustrum has a diverse background that includes:

1. Entrepreneurial Experience: He has started, built, and successfully exited his own company, giving him firsthand experience in the challenges and processes involved in business ownership and sale.1

2. Consulting Work: Matt has worked both "in" and "on" hundreds of businesses around the world, developing best practice frameworks for growth and exit strategies.1

3. Focus on Mid-Market Businesses: He particularly specializes in assisting mid-market businesses with their growth and exit planning.1

Approach and Philosophy

Matt's approach to advising is characterized by:

• Emphasis on Practical Experience: He values real-world experience over purely theoretical knowledge, believing that hands-on experience is crucial for understanding and solving business challenges.1

• Empathy and Understanding: Matt emphasizes the importance of truly understanding a business owner's perspective, likening it to "walking in another man's shoes".1

• Combining Theory and Practice: He integrates best practice theories and frameworks with his personal experience to provide comprehensive value to his clients.1

Matt Trustrum is committed to continuous learning and development in his field, often drawing inspiration from successful business leaders to refine his approach to supporting founders and business owners.1