Matt Scharf

Matt Scharf is a senior marketing analytics professional at Adobe. He currently holds the position of Director, Integrated Marketing Analytics at the company.13 In this role, Matt focuses on measuring the effectiveness of marketing across all phases of the customer journey.3

Professional Background

Matt has extensive experience in marketing analytics and has been instrumental in Adobe's use of advanced attribution techniques. He has played a key role in implementing Adobe Sensei's artificial intelligence and machine learning technologies to improve marketing effectiveness and customer understanding.1

Contributions at Adobe

Matt has been involved in several significant initiatives at Adobe:

1. Attribution AI: He has worked on implementing Attribution AI, which uses machine learning to calculate the exact dollar value that each customer touchpoint contributes to a sale.1

2. Marketing ROI: Matt has been instrumental in shifting the perception of marketing from a cost center to a valuable sales driver by demonstrating the revenue contribution of each marketing channel.1

3. Customer Experience Management: He has contributed to Adobe's efforts in creating end-to-end personalization and optimizing individual customer journeys.1

Education and Location

Matt graduated with a degree in Economics from the University of Washington. He is based in San Francisco, California.67

Personal

Outside of his professional life, Matt describes himself as a dad who loves family, food, golf, and travel.5 He has connections to both California and Washington state.5

Matt Scharf's LinkedIn username is indeed mattscharf, as mentioned in the query.24