Matt O'Day

Matt O'Day is a prominent figure in the field of customer acquisition strategies, specializing in paid (digital, offline, TV), owned media, and analytics to drive efficient growth for businesses.

He holds a BBA in Business Administration from the University of Michigan's Stephen M. Ross School of Business, with additional studies in LSA at the same university.

Matt has held key leadership positions in various notable organizations, including Oura where he served as the Head of Performance Marketing + Marketing Insights. His prior roles include Head of Performance Marketing + Analytics at Rylo Inc., eero, Digital Marketing Lead at Square, and Product Marketing Manager at Microsoft, amongst others.

Throughout his career, Matt O'Day has demonstrated a keen understanding of marketing strategies and an adept use of analytics to optimize performances across different platforms. His experience spans from digital marketing to technical operations, showcasing a versatile skill set in the marketing domain.

With a solid educational background and a diverse professional experience, Matt O'Day continues to be a sought-after expert in the realms of customer acquisition, performance marketing, and marketing analytics.