Matt O'Day

Matt O'Day is the Head of Performance Marketing + Marketing Insights at Oura, a health technology company known for its smart ring that tracks sleep and physical activity.1 He is a prominent figure in customer acquisition strategies, specializing in paid media (digital, offline, TV), owned media, and analytics to drive efficient business growth.

O'Day holds a BBA in Business Administration from the University of Michigan's Stephen M. Ross School of Business. His career includes key leadership positions at various notable organizations:

• Head of Performance Marketing + Marketing Insights at Oura
• Head of Performance Marketing + Analytics at Rylo Inc.
• Digital Marketing Lead at Square
• Product Marketing Manager at Microsoft

Throughout his career, O'Day has demonstrated expertise in marketing strategies and analytics, optimizing performance across different platforms. His experience spans from digital marketing to technical operations, showcasing a versatile skill set in the marketing domain.

At Oura, O'Day plays a crucial role in defining global marketing acquisition strategies across paid and non-paid channels for the D2C brand.2 He manages acquisition and measurement strategies for D2C, retail, B2B, and partnerships, leading both agency and internal teams in media buying across various channels.2