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Matt Nissenbaum
Growth & eCom @ Lowell Herb Co - Digital Strategy & Growth Advisor
Matt Nissenbaum is a mission-driven leader with extensive experience in customer acquisition and strategic growth, particularly in regulated industries such as cannabis. He is currently the CEO and Co-Founder of DTCanna, a company that provides full-service direct-to-consumer (DTC) e-commerce solutions for the cannabis industry. His professional background includes roles such as Head of Direct-To-Consumer & Strategic Partnerships at Grassdoor and Director of Digital & DTC at Lowell Farms Inc., where he worked from 2020 to 2021.1
Nissenbaum has a strong track record in digital marketing and e-commerce, having held various marketing positions throughout his career. He has worked in different capacities ranging from Vice President of Marketing at Ready, Set, Food! to Media Director at Revana Digital Performance Marketing. His educational background includes a degree in Political Science from New York University.1
