Jeff Veldhuizen

C-suite Commercial Marketing GM & Leader | Omnichannel Digital, Community Building, & GTM | x Nike, Gatorade, Best Buy, Zwift

Jeff Veldhuizen is the Founder and Principal of ModernGrowth, a role he has held since 2023. He is a seasoned executive with extensive experience in commercial marketing, particularly within direct-to-consumer (DTC) and digital growth strategies. His career highlights include significant positions at renowned companies such as Nike, Best Buy, and Zwift.

Professional Background

Nike: Veldhuizen spent over a decade at Nike, where he played a pivotal role in the company's digital transformation. He was instrumental in growing Nike.com from $100 million to $3.5 billion, focusing on consumer engagement and personalized marketing strategies.1
Zwift: At Zwift, he helped build an online community for cyclists, contributing to the company's expansion into global markets and enhancing its e-commerce capabilities.1 2
Previous Roles: Before founding ModernGrowth, Veldhuizen served as CEO of Expresso Fitness and held leadership roles at Boosted Commerce and Interactive Fitness. His work has consistently centered around driving growth through innovative marketing strategies and community building.3

Education

Veldhuizen holds an MBA from Cornell University’s Johnson Graduate School of Management and a Bachelor of Commerce in Marketing from the Sauder School of Business at the University of British Columbia.1

Personal Interests

Outside of his professional endeavors, Jeff is passionate about outdoor activities, reflecting his background as a competitive snowboarder. He enjoys spending time with his family, engaging in pursuits like mountain biking and surfing.1 2