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Matt McLaughlin
Co-Founder / Executive Creative Director at WIN
Matt McLaughlin is a visionary ad maker and advertising professional with a demonstrated track record of transforming advocacy and political communication.
Starting from humble beginnings as a production assistant, Matt climbed the ladder of success to establish his own production company at a young age of 23, where he created groundbreaking ads showcased on major networks before events like the Super Bowl.
With a degree in religion studies from the University of Vermont, Matt leveraged his early grasp of digital storytelling to work with a myriad of major brands and gain recognition at prestigious film festivals like Sundance and Tribeca.
In 2013, Matt pivoted towards political campaigns, collaborating with underdogs like Bill de Blasio, Alexandria Ocasio-Cortez, and John Fetterman to craft impactful digital content, ultimately co-founding The Win Company in 2015.
Continuously pushing boundaries, Matt has led Win to great success by developing innovative TV ads, web content, and native advertising solutions for prominent clients such as Joe Biden, AOC, and Reddit.
His role at Win involves exploring cutting-edge filmmaking technology, directing media strategies, and creating pathbreaking advertising that resonates with audiences.
Matt McLaughlin's background showcases a blend of creativity, strategic vision, and a commitment to showcasing authentic and meaningful storytelling through the ever-evolving landscape of advertising and political communication.