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Matt McGowan
Senior Director at Snapchat and General Manager for Canada
Matt McGowan is the Senior Director and General Manager of Snap Inc. for Canada, overseeing the company's operations and growth in the Canadian market.1 Here's an overview of his background and current role:
Professional Experience
Matt joined Snap Inc. in September 2019 and is responsible for advancing Snap's business in Canada, which includes popular products like Snapchat, Bitmoji, and Spectacles.1 His role involves:
- Unlocking the potential of Snap's Canadian team
- Connecting, inspiring, and engaging team members
- Aligning Canadian operations with Snap Inc.'s global objectives
- Supporting the growth of Snap's augmented reality (AR) technology in Canada2
Career History
Before joining Snap Inc., Matt had an extensive career in technology and digital media:
- President at Upland Adestra (acquired by Upland Software)
- Head of Strategy at Google, focusing on advertising agency relationships
- Managing Director at Incisive Media
- Chief Operations Officer at PropertyRoom.com
- Various roles at companies like Pearson and Charles Schwab1
Education and Background
- Master's degree from the University of Oxford
- Born and raised in New York City
- Lived on three continents and now resides in Toronto, Canada2
Leadership Style
Matt describes himself as a "transparent servant leader" who:
- Prefers to "flip the org chart upside down"
- Focuses on making his team look good rather than himself
- Emphasizes clear expectations and freedom for team members to accomplish their goals2
Additional Roles
Beyond his position at Snap Inc., Matt:
- Serves as a Partner in C2 Ventures, an early-stage venture capital firm
- Sits on several boards
- Volunteers as a mentor at Techstars and Elevate2
Matt McGowan's diverse experience in technology, media, and finance has positioned him as a key leader in Snap Inc.'s Canadian operations, particularly as the company continues to innovate in the AR space.
