Tarleton State University

The University of Texas at Arlington

Implement Excellence Everywhere

Microsoft

Linux Escalation Engineer

•	Engage customers to resolve technical issues primarily in EC2 / Linux, but includes many other services such as: CloudFormation, ElasticBeanstalk, OpsWorks, S3, IAM, ELB, ECS, and EBS.
•	Review, correct, and write documentation.
•	Replicate customer’s architecture to rapidly solve errors.
•	Assist other engineers globally.
•	Test new services/features.
•	Assist Linux Sysadmins with resolving problems related to AWS via Email, Chat and Phone.
•	Exceeding goals and metrics for case resolutions.
•	Perform deep dives on various customer issues to provide solutions.

Amazon Web Services (AWS)

Linux Cloud Support Engineer

•	Direct eight brand managers in their daily duties, activities, and responsibilities.
•	Responsible for achieving revenue targets set by CMO and CEO.
•	Implement email newsletter program adding 3% incremental top line revenue.  Built team scaling to 35 newsletters a week, encompassing 8 separate brands.
•	Provide oversight to SEO/SEM/Social programs including developing content strategies, engagement, acquisition, and nurturing programs across 8 separate brands.
•	Guide keyword strategy for content marketing, partnering with content development team.

Native Commerce

Director of Digital Marketing

•	Responsible for managing SEO program increasing organic traffic 20% YOY.  
•	Managed new paid traffic agency integration, reducing cost per lead by 25%.
•	Successfully led new product launch digital efforts, launching 17 new products on time.
•	Directly involved in new daltile.com wireframe / creative development.
•	Collaborated in development of stone products portion of new daltile.com site.
•	Developed wireframes and creative for store locator integration with daltile.com.
•	Resolved over 2,000 broken links, dead pages on daltile.com, which doubled page one rankings.
•	Created keyword strategy for content marketing, partnering with content development team.

Dal-Tile Corporation

Digital Marketing Project Manager

•	Created and launched four software applications utilizing agile project management methodologies.  
•	Interviewed developers, built team and managed their progress through development cycle.
•	Developed sales funnel copy, price points, and implemented analytics and conversion tracking. 
•	Implemented affiliate rev share program, recruited 127 affiliates and joint venture partners.
•	Generated 4,000+ sales within first 12 months of product launch. 
•	Conducted multivariate tests on sales funnel, increasing front end conversions by 34% and email nurturing conversions by a factor of 3.

Maximizer Advantage

Digital Marketing Manager / Owner

•	Responsible for managing SEO operations across twenty plus law related websites.
•	Developed digital marketing strategy for each property, manage implementation of strategy.
•	Track rankings and identify “areas of focus” then develop plan to achieve rankings.
•	Accountable for keyword rankings, organic and paid traffic.
•	Specified position descriptions and responsibilities, sourced staff, interviewed and trained.

Johnson Law Firm

SEO Manager

•	Responsible for all management decisions for daily activities.
•	Coordinated planning and growth for four Geeks on Call franchises.
•	Worked directly with customers to manage current and future projects.
•	Provided project management for IT system installations, upgrades and additions.

Geeks On Call

Franchise Manager / Owner

•	Responsible for managing e-commerce activities.
•	Coordinate with vendors and setup special promotions.
•	Identified target keywords and design and implement SEO strategies.
•	Achieved multiple page one rankings and increased sales 30% in first six months.

Quality Fresh Seafood

SEO Consultant

•	Responsible for performing backups on AS/400 Server, Windows Server, and Exchange Server.
•	Provide help desk support, resolving software and hardware discrepancies.
•	Directed programmers to ensure quick problem resolution.
•	Perform hardware and software upgrades as well as scheduled maintenance.
•	Ensure all systems performed at optimal levels.

Gourmet Award Foods

IS Department System Operator

•	Responsible for training on Avionics Principles and Radar Theory.
•	Developed, implemented and updated curriculum for technical training.
•	Managed eight avionics technicians in the repair and maintenance of squadron aircraft.
•	Maintained Quality Assurance program.

Matt Lewis MBA, MSc, PMP