Matt Knoeck

Matt Knoeck is an experienced professional in the market research and insights industry who recently joined Old Salt Insights Consulting as Principal.12 Here are some key details about Matt Knoeck:

Professional Background

Matt Knoeck brings over 25 years of experience to his role at Old Salt.1 His career includes leadership positions at several prominent companies in the research and insights field:

• Senior Vice President and Head of Customer Experience Insights at Wells Fargo2
• Executive Vice President roles at both Ipsos and Kantar2
• Vice President of Customer Experience at Nielsen1
• Executive Vice President of Healthcare at Harris Interactive1

He has also held senior positions at other notable firms like TNS, GfK, and Quester.1

Current Role

As Principal at Old Salt Insights Consulting, Matt Knoeck is responsible for:

• Leading client relationship development
• Overseeing research execution
• Mentoring staff
• Contributing to corporate strategy12

Education and Skills

Matt Knoeck holds a BA degree from Iowa State University and has also studied at St. Olaf College. His expertise spans areas such as:

• Customer experience insights
• Market research
• Business development
• Leadership
• Consulting

Professional Reputation

Colleagues describe Matt Knoeck as an "extraordinary mentor and coach" who effectively manages and engages people to do their best work.3 His appointment at Old Salt Insights Consulting in 2023 was seen as attracting "world-class research talent and senior experience" to support the company's growth ambitions.2