Ereni Akermanidis

Ereni Akermanidis is a Customer Insights Manager at NatWest Group.12 She plays a key role in the company's customer research initiatives, particularly in relation to Coutts Bank, which is part of the NatWest Group.

Professional Background

Ereni is described as a Senior Researcher who is passionate about seeing brands grow.2 Her work focuses on gathering and analyzing customer insights to drive business decisions and improve customer experiences.

Role at NatWest Group

At NatWest Group, Ereni has been instrumental in setting up and running the Coutts Client Council.1 This initiative is an interactive in-house customer panel that allows Coutts to conduct qualitative research and gather deeper insights from their ultra-high net worth clients.

Expertise

Ereni's expertise lies in overcoming challenges associated with extracting feedback from hard-to-reach audiences, such as ultra-high net worth individuals.1 She has worked on developing research programs that address technological, governance, and user-level issues to effectively gather customer feedback.

Collaborative Work

Ereni works closely with colleagues like Carmel Sagrott (Council Engagement Manager, Private CX, Coutts) and Gauri Sahni (another Customer Insight Manager at NatWest Group) to ensure that various research initiatives, including the CX and NPS tracking study and the Coutts Client Council, work in tandem to provide comprehensive insights.1

Public Speaking

Ereni has participated in speaking engagements to share her experiences and insights in customer research. For instance, she was part of a speaker panel discussing "Driving the Coutts magic through insight" at an event organized by the Market Research Society (MRS).13