Matt Heitmann

Matt Heitmann is a data and customer-centric commercial executive with nearly two decades of global experience in digital and growth marketing, e-commerce, re-commerce sales, and brand development.

He possesses a strong strategic acumen in customer retention, acquisition, and reactivation strategies aimed at enhancing customer lifetime value (LTV) and reducing customer acquisition costs (CAC).

With a proven track record in scaling growth across various business stages such as start-ups, fundraising, and acquisitions, Matt has successfully led DTC and B2C brands like Canyon Bicycles, Backcountry, Competitive Cyclist, BMC Switzerland, and The Pro's Closet.

His leadership style emphasizes motivation, empathy, and collaborative execution, making him a standout team leader in the field.

Matt Heitmann's educational background includes advanced studies such as a Doctor of Philosophy in Philosophy/Foundations of Mathematics and Logic from Temple University, an MA in Philosophy of Language from the University of Wyoming, and a Master of Science (MSc) in Philosophy from The University of Edinburgh.

He also holds a BA in European History and Philosophy from Fort Lewis College, along with post-graduate studies in Philosophy, Political Science, and History from Albert-Ludwigs-Universit\u00e4t Freiburg im Breisgau.

Matt has held several key leadership positions, including Chief Marketing Officer at USA Cycling, Chief Marketing Officer at The Pro's Closet, and Chief Sales & Marketing Officer at Canyon Bicycles GmbH.

His past roles include being the Global Head of Brand, Marketing & Communications at BMC Switzerland, Director of Marketing at BMC Switzerland and Backcountry.com, and Director of Ecommerce Sales & Marketing at CompetitiveCyclist.com under Backcountry.com.

Additionally, Matt has contributed his expertise as a Consultant, Advisor, and Director at organizations like the Velodrome of New York City, Inc., and as the Co-Founder and President of Cadence Cycling & Multisport Centers, LLC.