Cheri Lin

Cheri Lin is an experienced marketing executive who served as Chief Marketing Officer at Learning Ally from March 2017 to October 2021.14 She is currently the Chief Marketing Officer at AposHealth, a position she has held since October 2021.23

Lin has a strong background in healthcare marketing, having worked for leading companies in the industry. She started her career at Johnson & Johnson, where she built brands such as Tylenol and Procrit, earning recognition as a Top 25 DTC Marketer.1 She was also instrumental in the growth of P4 Healthcare, a startup where she helped achieve significant revenue growth.2

Education and Skills

Cheri Lin holds a BA in Economics from Union College and an MBA in Marketing from Duke University's Fuqua School of Business.13 She is known for her expertise in:

• B2B, DTC, and B2B2C marketing strategies
• Brand identity development
• Building high-performance marketing and sales teams
• Driving business growth and profitability

Career Highlights

• Chief Marketing Officer at AposHealth (October 2021 - Present)
• Chief Marketing Officer at Learning Ally (March 2017 - October 2021)
• Founder of a consulting business focused on rebranding and launching products, services, and companies
• Key role in the growth of P4 Healthcare, helping to reach $75 million in revenue within four years
• Successful marketing campaigns for Johnson & Johnson products, including Tylenol and Procrit

Cheri Lin is passionate about literacy, education, and healthcare. She has been recognized for her achievements in marketing, advertising, and business results throughout her career.1