Matt Hassell

Matt Hassell is a Chief Creative Officer known for building up creative agencies and winning prestigious global awards from Cannes Lions, Epica Awards, Webby's, and more.

He focuses on creating innovative narratives in advertising that integrate technology and consumer insight to elevate brand positioning across various mediums.

Matt has a track record of leading agencies to be shortlisted as Agency of the Year, Digital Agency of the Year, and Design Agency of the Year, achieving notable successes.

His leadership at OgilvyOne and KBS Canada resulted in significant business wins, creative milestones, and the agencies' most awarded years.

Passionate about transforming agencies into creative powerhouses, Matt believes in leveraging modern tools for client success, exploring creative opportunities across all consumer touchpoints.

He is a sought-after industry speaker, having shared insights at prestigious conferences like Google, DX3, and the Canadian Marketing Association.

Matt holds a Bachelor of Arts in English from McMaster University and has held key roles at organizations like Forsman & Bodenfors Canada, KBS+ Canada, OgilvyOne Worldwide, and others.

His diverse experience includes positions such as Associate Creative Director at Ogilvy & Mather, Instructor at Humber College, and Creative Director at agencies like TBWA and Juniper Park TBWA.